Title International Project of ornithological tourism in protected areas in the Mediterranean Basin.
Project Number 2011-1-ES1-LEO05-35897
Project Type Transfer of Innovation
Marketing Text IPOT, develops Mediteraves: a training product addressed to tourism professionals from countries of the Mediterranean basin. The main objective is to enhance their training, in order to improve their offer and to direct it to the ornithological tourism, developing a product, environmentally and socially sustainable.
Ornithological tourism or birdwatching, as a form of nature tourism, is growing in recent years. This activity is directly linked to rural areas with high natural values, so it is essential to sustainable development activity to ensure their future survival. Moreover, this activity due to their characteristics and requirements requires specific knowledge and practices that professionals should know, because customers demand it. The Mediterranean countries are recipients of this type of tourism, so it is essential to ensure the development of the business without compromising the conservation of the resource itself. This project also marks common standards that ultimately benefit the whole of professionals improve their quality and competitiveness.
SEO/BirdLife, SPEA, BirdLife International, HOS and BirdLife Cyprus, has joined into an international project that aimed to transfer training products of improving the Education in the professional sector of Ornithological Tourism in Biosphere Reserves and other protected areas, and countries around the Mediterranean basin.
The project provided training modules, aimed at different sectors operating in bird tourism. In addition to the dissemination and promotion of the project, which is a fundamental part of it, an i-phone application (that collects ornithological information, good practices and some of the information included in the training modules) has been created.
The consortium had a relationship between partners much stronger than the generated by the project itself, which together with the common interest in sustainable rural development, and this ensures the future continuity of their results. Interest is expected to increase in the medium and long term, among the target sectors and also at geographical level.
The project has been based on expand, adapt and transfer the main results of a previous project (iberaves), to train professionals in the tourism sector into birdwatching; in different countries of the Mediterranean basin and outside the EU (Greece, Cyprus, Tunissia and Morrocco).
During the project lifetime training courses has been transfered, adapting the content required (eg laws and regulations, all units of natural resources) as well as the application for Smart Phones, which were created in the project iberaves. For Spain and Portugal, and also for the rest of countries outlined above, the training courses has been expanded and adapted for professionals working in Reserves de Biosphere. Now, onc e the project finished, the training courses can be easely assimilated by other Mediterranean countries.
Regarding the administrative and financial project: the consortium has been working together in the preparation of the interim and final reports; all contracts beneficiary-partner have been signed; has transferred the first and second payments to all partners; and distributed and reviewed the Administrative and Financial Project Guide (available in Files).
Regarding the technical part of the project: A web to hold training courses has been created (www.mediteraves.org); and all partners has collaborated in the transfer of training courses. Also BirdLife International (UK) has been developing the App for Spartphones (Android) named "Mediterranean Birds" that can be free download from www.mediteraves.org or by google play. All planned valorisation actions have been carried out successfully (avalilable in Files and Products). Regarding the pilot courses (Spain, Portugal, Greece and Cyprus) have finally made more than expected, and they have been very well received in the training courses.
Finally training courses are named “mediteraves”, and the App for smart phones “mediterranean birds”. The project logo has been developed and distributed (available in Files), the different partners have made more than 20 oral presentations of the project, on-line and printed presentations of the project (including the World Birdwatch Magazine publications with circulation in 147 countries); a specific banner for each project partner has developed (so as to facilitate the presentation of it in fairs and workshops); and also two brochures (a first brochure describing the project that has been developed also to attend various international events (Ramsar COP in Bucharest 2012; British Birdwatching Fair in Rutland, UK, 2012 and 2013); and the final brochure that is avalilable in French, English, Greek, Spanish and Potugues (all of these materials are available in Files).
Also some partners has identified lack of information concerning birdwatching, and and developed specific leaflets for Portugal and Cyprus. And for Greece has been developed a publication Birding in Greece: A travel guide to birdwatching sites in Greece (avalilable in Products).
During the last year of the project, eight pilot groups have been organized in Cyprus, Spain, Greece and Portugal, among tourism professionals.
In addition on-line evaluations of the course have been collected and analyzed (which was already available at the beginning of the project in Spanish and Portuguese). During this time has been reached the 1,780 registrations to the on-line course. In addition all the feedback, both pilot groups such as on-line ratings, give it a very high score in all fields: design and structure, themes, content development, practical and self-assessment exercises, duration, registration facilities and facilities for access to course ...) (available in Files)
Open and distance learning
Utilization and distribution of results
Access for disadvantaged
Accommodation and Food Service Activities
Professional, Scientific and Technical Activities
Arts, Entertainment and Recreation
Administrative and Support Service Activities
Other Service Activities
Information and Communication
Agriculture, Forestry and Fishing
open and distance learning
During the first year (2011-12) of project progress has been made developing of some of the products of the same, but not finalized. The project website (available in Products). During the second year (2012-2013) all expected products has been reached.
Here, we describe the organization of work to get the products and results. The IPOD has divided its project work plan in five work packages:
(WP1) Development and validation of the training modules. It started in January 2012. Have been made and all revisions, updates and adaptations iberaves of the course. Have been completed translations and the adjustments to Greece, Cyprus, Morrocco and Tunissia.
Also, pilot groups have been organized and and the feedback was collected with tourism professionals attending these pilot groups.
(WP 2) Online training modules are avaliable in the project website www.mediteraves.org and and users can get to it from the websites of the Mediterranean partners of the project.
(WP3) Application for smartphones: Mediterranean birds. It is about developing an app for smartphones to disseminate good practice in ornithological tourism (including content developed during the project) as well as information to tourists and birdwatchers, to travel the Mediterranean countries of the project. Now the Application is free dowloaded from google play or from the project website.
(WP4) Project Valorization. A website is ready (available in Products), housed in the beneficiary of the project, with information on it, the other partners also have information about the project. A Valorization Plan of the project was approved during the first meeting (january 2012), and all valosiation materials has been made in the development of valorization materials (available in Files).
(WP5) Internal management of the consortium. This work package has been developed smoothly, have been reached all the goals and actions planned for the two years of the project.