Title Personalised e-Commerce Strategies for SMEs
Project Number 527562-LLP-2012-GR-LEONARDO-LMP
Product Breaking the Barriers to Cross-border e-Commerce for European SMEs
Title Breaking the Barriers to Cross-border e-Commerce for European SMEs
Product Type open and distance learning
In the present document we have summed our combined conclusions on e-Commerce barriers to SMEs
stemming from the analysis work we conducted but also from designing, developing and validating the
PECOS4SMEs training system during this 2 year project.
Based on the work carried out in the context of the project we identified and present here the barriers to
SMEs for growth via cross-border sales. We present these barriers from a practical viewpoint by looking at
specific SME practices in relation to the most important elements of the e-Commerce lifecycle. We don’t
elaborate on the barriers at a higher level as we consider them on the one hand obvious (e.g. high market
entry costs, product specific issues) while on the other hand several very credible publications1 are
presenting them in sufficient detail in order to assist policy making. We intentionally stick to a simplistic
analysis of the barriers by associating them to inadequate e-Commerce practices adopted by SMEs today in
order to immediately assist SMEs improve their current turn over from cross-border sales.
Target group SMEs from the Wholesale & trade, Manufacturing, Accomondation, Real-Estate and Construction sectors.
Area of application Identification of obstacles for best SMEs performance on e-Commmerce activities.
Product Languages English