Title Personalised e-Commerce Strategies for SMEs
Project Number 527562-LLP-2012-GR-LEONARDO-LMP
Product Assessment Plan
Title Assessment Plan
Product Type evaluation methods
Marketing Text The assessment plan encompasses the tools and methods the project team utilised in order to collect responses from the target groups.
Description The purpose of the assessment plan is to help the project team to choose appropriate instruments (questionnaire, user group, learning log, web log, stats analysis, interviews, etc.) which can be used to collect evidence both from project partners and from target groups.
Target group SMEs from wholesale and retail trade, manufacturing, real estate construction and accommodation.
Result D5.2 Assessment Plan
Area of application This result includes a set of guidelines for assessing the outcome of the learning processes.
Product Languages English