Title I-NEW- New job opportunities for inactive women in tourism sector
Project Number 2012-1-SK1-LEO05-04198
Project Type Transfer of Innovation
Marketing Text I-NEW project has been developed to e-train inactive women for increasing their employability in tourism sector. Project´s aim was to encourage/motivate/train and provide capacities, knowledge and skills to inactive women from different partner countries,to start a promising future in the tourism by being employed in the local tourism and be good examples of the theme. To achieve this ambitious goal, idea has been transferred from the previous innovation project TourEast (www.tour-east.net).
Summary Tourism represents approximately 10% of world economy in general.Tourism is very important economic,social and environmental phenomena of this time as it used to be. Tourism is among the largest employers in most countries and also a fast-lane vehicle into the workforce for young people and women. Tourism is the growth area for Europe and is essential in the current economic global climate, as underlined by the Commission in continuous manner. Acccording to the latest statistics the rate of employment of women in this sector is 46%, highlighting the importance of the sector in female employment. There are a lot of inactive women who are neither in work nor seeking employment because of family responsibilities. Although they have natural "talent" combined with experience, they are still among the most disadvantaged groups of unemployed people as it is not that simple for them to re-enter in working life, while tourist sector is starving for such a naturally soft skilled workforce. It is necessary to improve and enhance skills of inactive women , because they suffer from the lack of self-confidence in their own professional competencies and they think that they cannot learn new things anymore. I-NEW encouraged target group to contribute to their own experience to the process of learning and to be in touch with similar women in other countries or regions. Moreover, I-NEW mainly aimed to close the gap between the need of tourism enterprises for local available qualified staff and the unused workforce of inactive women in the tourist regions of the partner countries, as well as other regions of Europe. The main functional aim was the development of 7 training modules with innovative and useful tools by means of e-learning for the individual learning. e-Learning modules provided the women of the target group with basic know-how of the different fields of activity in tourism, as well as basic skills which are essential for being useful for the sustainable hosting of guests. These skills supported women to start working in tourism enterprises and unburdened the future employer, during introduction phase.
Description Tourism sector offers unique opportunity of flexible forms of employment for target group of inactive women and could help them to get back to the labour market and help them to reconcile work and family life. That´s why project emphasis was given to the target groups of inactive women, who have natural "talent" combined with experience but have problem to re-enter in working life because of several family responsibilities. The project partners realized questionnaire surveys in their countries in combination with desk study research in order to collect important data related to current situation and the employment status of inactive women in each partner country, especially concentrated on their training needs and identification of the potential of this group in the tourism sector, the needs of enterprises in this sector and forecast for the future. The elaborated Need Analyses Report included the results from questionnaire surveys and desk study research and was one of the basis for developing Training Methodology Handbook with learning outcomes provided by all partners. The active involvement of the target group while defining the actual educational needs and while testing and validating the interim results had a strong impact on the target group. The target group was able to influence the content of the course of the adult education in the concerned field. Thus, the educational needs of the target group in the area concerned were covered by the e-training course. I-NEW project improved and enhanced skills of inactive women by providing quality e-learning trainings to increase their chances to get a job and keeping it in tourism. The project platform also informs target group about the project progress and it may be used for placing job advertisement, relevant for the target group. Our portal is also linked with the most important recruiting platforms for tourism in all partner countries.
Open and distance learning
Access for disadvantaged
Accommodation and Food Service Activities
open and distance learning
program or curricula
Product information I-NEW project was aimed at improving and developing e-learning training modules: English language in Tourism, Web 2.0 skills and Soft skills as parts of "I-NEW Basic Skills e-Training Course". "I-NEW Career e-Training Course" is also made available and contains Hotel staff manager, Guest relations officer, Receptionist and Waitress e-learning modules.Moreover I-NEW web portal is designed with the most up-to date development technology, assuring the simplicity and efficiency of its use, in an appealing and user-friendly embodiment. e-Learning training modules are available at the following languages: EN, SK, TR, DE, IT on project web portal. It is possible to follow project via projet portal, as well as developed materials and outputs which increase the work efficiency.